The Disposable Diaper Industry in 1974

The disposable table napkin industry began in the mid-1950s when P& adenosine monophosphate;G was asked by the nun at Cincinnati Catholic infirmary to invent a disposable serviette to eliminate the strong problems associate with cloth diapers which were prevailed in those days. Consequently, P& adenine;G began national expansion of its P angstromers brand and it could establish of the foundation of the emergence of the disposable diaper industry in 1966. The disposable diaper products had deform the single largest brand at P&G with the sales growth in excess of 25% annually and became the industry leader with about 69% exploit share of the competitive disposable industry. In the competitive market, although umteen companies tried to penetrate, just few of them could success on maintaining their business. I analyzed the major elements deciding the success of the company agree to the product, demand, distribution, marketing, manufacturing, R&D. 2. The key element s of the success: 1) Product: The fictional character of the disposable diaper was decided according to the performance characteristics of diapers accommodate absorbency, strikethrough and rewet of the inner liner, softness, fit, fastening system, shedding, and ability to double up, and ease in disposal. The uplifted quality was achieved by almost of the company including P&G by constant investment to recreate the quality of the products. 2) Demand: In spite of generally declining births in the US, the increase in disposable diaper sales was well-kept with some changes of the society. As main factors, there were the increase of the determine of working mothers who valued the convenience and the parents who wanted to raise their children with high-pitched quality of the baby products. As a result, disposable diapers had cause the biggest product category in the baby care industry. 3) spread: Although gross margin of disposable diapers with around 18~20% which was lower than those... ! If you want to get a full essay, dump it on our website: BestEssayCheap.com

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