Marketing Plan

Marketing Plan MKT550 V1 Lowes Foods to Go Marketing Plan Lowes Foods is a unique mountain cooking stove of super fodderstuffs specializing in foods that nuclear number 18 good for you. In business since 1954 the rush in offers exceptional quality and process. One attribute that sets them aside from other lines is their Food to Go program. Customers can place their marketplace orders on-line by 3:00 p.m. and pick them up the identical solar day at a convenient location. Lowes Foods go forth be expanding its ground into Oakland County, Michigan. Market research shows a privation for this type of service in the fast paced life of the grade market. Different types of promotional activities will be used to market Lowes Foods and Lowes Foods to Go to comprehend growth and meet the profitability objective. 1.1 organisational Description Lowes Foods is a supermarket chain based in Win ston Salem, NC with stores in North Carolina, South Carolina and Virginia. They are a subsidiary of the Alex Lee, Inc. family of companies which is the largest food-retail and dissemination company in the Southeast. Lowes Foods began as a single store in 1954 and operated on its receive until 1984 when they were acquired by Merchants Distributors, Inc.

(MDI), a food distribution company operate under the Alex Lee, Inc. umbrella. Two old age after the acquisition, Lowes Foods underwent a study expansion and then acquired another(prenominal) grocery chain in 1997. With continued expansion efforts, Lowes has adult to over 100 stores and employs roun! d 8,000 people (Hoovers, 2010). Since Lowes Foods is a in private owned company, revenue entropy is not readily available. It has been report that in the private grocery sector revenue is nearly $300,000 per employee (Hoovers, 2010). Using that logic, Lowes Foods would have intercommunicate revenues of approximately $2.4 billion in 2010. While the quality of the products that Lowes Foods offers is of coarse importance, customer service and fair...If you neediness to get a teeming essay, order it on our website: BestEssayCheap.com

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